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Our software solution is complemented by resources, tools and expertise deed to help our customers collaborate, learn and get better faster. Our platform enables the effective execution, management and analytical measurement of online, social and offline marketing activities and customer interactions. For investors outside the United States: Neither we nor any of the underwriters have done anything that would permit this offering or possession or distribution of this prospectus in any jurisdiction where action for that purpose is required, other than in the United States. Our Industry.
Marketo will not receive any of the proceeds from the sale of the shares being sold by the selling stockholders. We are the provider of a leading cloud-based marketing software platform that is purpose-built to enable organizations ranging from SMBs to the world's largest enterprises to engage in modern relationship marketing.
Used effectively, this approach enables modern marketers to ificantly and measurably enhance an organization's ability to grow revenue, maximize return on investments in marketing and increase customer lifetime value. Phillip M. Approximate date of commencement of proposed sale to the public: As soon as practicable after this registration statement becomes effective.
Our Solution. The information in this preliminary prospectus is not complete and may be changed. The registrant hereby amends this registration statement on such date or dates as may be necessary to delay its effective date until the registrant shall file a further amendment which specifically states that this registration statement shall thereafter become effective in accordance with Section 8 a of the Securities Act of or until the registration statement shall become effective on such date as the Securities and Exchange Commission, acting pursuant to said Section 8 amay determine.
This presents an opportunity for marketers to capture, analyze and leverage this information to deliver timely and relevant messages to their targeted audiences and to enable their salespeople to focus on their most promising opportunities. The result is that marketing professionals now seek a new generation of software solutions that effectively leverage behavioral data and automation techniques to enable them to build and maintain personalized customer relationships at scale, and hence to become central catalysts for revenue growth in their companies.
We were incorporated in California in January and reincorporated in Delaware in January Marketo, the Marketo logo, Marketing Nation, LaunchPoint and other trademarks or service marks of Marketo appearing in this prospectus are the property of Marketo. Neither we nor the underwriters have authorized anyone to provide any information or to make any representations other than those contained in this prospectus or in any free writing prospectuses we have prepared.
Our Growth Strategy. This summary highlights selected information appearing elsewhere in this prospectus and is qualified in its entirety by the more detailed information and financial statements Bs seeks for discrete 82201 elsewhere in this prospectus.
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. Corporate Information. This, in turn, allows companies to allocate their marketing investments more effectively. If any of the securities being registered on this Form are to be offered on a delayed or continuous basis pursuant to Rule under the Securities Act of check the following box: o. Furthermore, we provide our customers with expert professional services, delivered by marketers, for marketers, to enable rapid time to value through effective implementation and use of our solutions.
This preliminary prospectus is not an offer to sell nor does it seek an offer to buy these securities in any jurisdiction where the offer or sale is not permitted.
Marketers now must engage with each customer in an individual and personalized dialog over time, facilitating the customer's self-directed research and decision-making, and stimulating buying. This summary may not contain all the information you should consider before investing in our common stock. Buyers of consumer and business goods and services are increasingly becoming self directed in their purchase decision making.
You should carefully read this prospectus in its entirety before investing in our common stock, including the sections titled "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and of Operations" and our consolidated financial statements and related notes included elsewhere in this prospectus.
Our Competitive Strengths. Large-scale trends, such as increasingly self-directed consumers and broad and instant availability of information online, are changing the role and responsibilities of the marketing department in most organizations around the world. These risks include, but are not limited to, the following:. We take no responsibility for, and can provide no assurance as to the reliability of, any other information that others may give you.
Table of Contents. If this Form is a post effective amendment filed pursuant to Rule d under the Securities Act, check the following box and list the Securities Act registration statement of the earlier effective registration statement for the same offering.
Our software platform is deed to enable the effective execution, management and analytical measurement of relationship marketing activities, helping organizations to acquire new customers more efficiently, build stronger relationships with existing customers, improve sales effectiveness and drive faster revenue growth. We are an "emerging growth company" as defined under the federal securities laws and are therefore subject to reduced public company reporting requirements. Subject to Completion: Dated April 2, This is an initial public offering of shares of common stock of Marketo, Inc.
Marketo is offering of the shares to be sold in the offering. This is in addition to a dealer's obligation to deliver a prospectus when acting Bs seeks for discrete 82201 an underwriter and with respect to an unsold allotment or subscription. Buyers are spending more time gathering information from search engines, company websites, blogs, online product reviews and social networks. Our principal executive offices are located at Mariners Island Blvd, SuiteSan Mateo, Californiaand our telephone is Our website is www.
At the same time, there is a growing range of digital information about prospects and customers that can be captured by marketers, including unstructured and diverse behavioral data such as purchase history, website visits, webinar attendance, video consumption, document downlo, telephonic and inquiries and social network activity.
We market and sell our products directly and through a growing network of distribution partners. To the extent that the underwriters sell more than shares of common stock, the underwriters have the option to purchase up to an additional shares from Marketo at the initial public offering price less the underwriting discount.
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Any representation to the contrary is a criminal offense. You are required to inform yourselves about, and to observe any restrictions relating to, this offering and the distribution of this prospectus. We are the provider of a leading cloud-based marketing software platform that enables organizations to engage in modern relationship marketing. Neither the Securities and Exchange Commission nor any other regulatory body has approved or disapproved of these securities or passed upon the accuracy or adequacy of this prospectus.
The underwriters expect to deliver the shares against payment in New York, New York on Prospectus dated Through and includingthe 25th day after the date of this prospectusall dealers effecting transactions in these securities, whether or not participating in this offering, may be required to deliver a prospectus.
This prospectus is an offer to sell only the shares offered hereby, but only under circumstances and in jurisdictions where it is lawful to do so. Unless the context otherwise requires, we use the terms "Marketo", the "Company", "we", "us" and "our" in this prospectus to refer to Marketo, Inc.
Business Overview. The information contained in this prospectus is current only as of its date. Companies of all sizes are spending greater portions of their marketing budgets on technology to achieve higher productivity and better business.
Our client base is diverse, with over 2, customers across a wide range of industries including business services, consumer, financial services, healthcare, manufacturing, media, technology and telecommunications.
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In today's data-centric, multi-channel business environment, marketing professionals are being pushed to fundamentally change how they engage and interact with prospects and customers. Marketers already invest ificant funds in pursuit of revenue. Risks Affecting Us. Our business is subject to numerous risks and uncertainties, including those highlighted in the section titled "Risk Factors" immediately following this prospectus summary. As filed with the Securities and Exchange Commission on April 2, Registration No. Exact name of registrant as specified in its charter.
As a result, brand perceptions are formed and ificant purchasing decisions are often made prior to or without any direct contact with a salesperson or seeing a product in a retail setting.
Trade names, trademarks and service marks of other companies appearing in this prospectus are the property of their respective holders. These segments include customer relationship management, business intelligence, and web conferencing, teaming platforms and social software suites.
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These trends have led to the emergence of a modern approach to relationship marketing, requiring marketers to fundamentally change how they engage with prospects and customers. The selling stockholders identified in this prospectus are offering an additional shares. If this Form is filed to register additional securities for an offering pursuant to Rule b under the Securities Act, please check the following box and list the Securities Act registration statement of the earlier effective registration statement for the same offering.
With a wide range of information available across multiple. These securities may not be sold until the registration statement filed with the Securities and Exchange Commission is effective. On our platform, we deliver an easy-to-use, integrated suite of advanced applications, which today include Marketing Automation, Social Marketing, Sales Insight and Revenue Analytics. To enable our customers to obtain maximum value from our platform, we have created an ecosystem of third-party applications, as well as a network of resources to foster marketing thought leadership, sharing and collaboration among our users.
Investing in our common stock involves risks.
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The key benefits of our solution include:. Information contained on, or that can be accessed through, our website is not incorporated by reference into this prospectus, and you should not consider information on our website to be part of this prospectus. We deed our platform to be valuable across large enterprises and small and medium-sized businesses SMBs that sell to both businesses and consumers in virtually any industry.
If this Form is a post effective amendment filed pursuant to Rule c under the Securities Act, check the following box and list the Securities Act registration statement of the earlier effective registration statement for the same offering. Key elements of our growth strategy are to:. Prior to this offering, there has been no public market for the common stock. See the definitions of "large accelerated filer", "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act.
Check one :. See "Risk Factors" on 10 to read about factors you should consider before buying shares of our common stock.
Our key competitive strengths include:.